In an industry where fleeting trends often overshadow lasting impact, Lex Borrero emerges as a singular force—a true architect of culture who seamlessly blends artistic intuition with strategic foresight. Far from merely observing the landscape, Borrero shapes it, redefining narratives and elevating voices with intentionality. In this illuminating interview, he peels back the layers of his multifaceted career, revealing the childhood memories that sparked his creative philosophy, the Colombian values that guide his leadership, and the profound vision that drives his ventures, from NEON16 to “Time to Drive.” Discover how Borrero harnesses creativity not as mere decoration, but as a powerful instrument to move people, build communities, and leave an indelible mark on the global stage.
FEATURE INTERVIEW:
What is one childhood memory that shaped the way you see creativity and possibility today?
One childhood memory that shaped the way I see creativity and possibility came from watching my mother. She had this effortless sense of style whether she was choosing an outfit or a piece of jewelry, she approached it like an artist. As a kid, I was always curious about why she chose certain colors, shapes, or designs. Watching her transform herself through those choices made me realize that design isn’t just decoration; it changes how you feel and how you move through the world. That was my first real understanding that creativity has power that it can influence confidence, expression, and identity. It planted the seed for everything I create today.
Growing up in Colombia, what cultural values or experiences still guide your decisions as a leader?
Growing up in Colombia taught me resilience, creativity born from limitations, and the belief that community is more powerful than any individual. We grow up solving problems with heart, improvisation, and instinct. Those values guide my leadership.
When you were younger, did you imagine your life revolving around music, culture, and luxury or did that vision evolve over time?
I always knew I’d end up in a world of creativity, but I didn’t know what form it would take. Music opened the first door. Culture expanded the hallway. Luxury came later, when I understood that design and craftsmanship were just extensions of storytelling.
Who was the first person that made you realize you had a mind for strategy, not just creativity?
My father. She used to challenge me to think why something worked, not just whether it looked or sounded good. he made me understand that creativity without strategy is decoration but creativity with intention can move people.
What separates a creative executor from a creative visionary?
An executor sees what’s in front of them. A visionary sees what’s missing. The visionary isn’t reacting they’re shaping the future before the world notices the gap.
Everyone talks about “culture,” but you help shape it. What does culture really mean to you?
Culture is the emotional language of a community, the stories, aesthetics, sounds, and attitudes that define how we see ourselves. It’s not something you chase; it’s something you contribute to.
Was there a turning point where you realized, “I’m no longer just working in the industry I’m influencing it”?
When I started seeing ideas I championed in music, visuals, partnerships reflected back into the mainstream. When your taste becomes part of the conversation, you realize you’re shaping the room, not just sitting in it.
NEON16 became a powerhouse brand in a saturated field. What was the original philosophy behind it?
To build a creative home where excellence, disruption, and cultural authenticity live side by side. NEON16 wasn’t meant to follow trends it was built to redefine what Latin creativity could look like on a global stage.
How do you balance creative instinct with business discipline?
I let instinct lead, but I let the numbers validate the direction.
When you enter the studio with artists, what do you look for?
Vision. Character. Hunger. Talent is important, but vision is what lasts. I look for people who know who they are, even if they can’t explain it yet.
Your love for watches and cars feels like storytelling through objects. What draws you to horology and automotive culture?
Both worlds represent the intersection of precision, design, and emotion. A watch tells time, but a great watch tells a story. A car moves you physically, but a great car moves you emotionally. They’re pieces of art you can live with.
“Time to Drive” brings leaders together in a curated way. What has surprised or inspired you most during those drives?
What surprised me most is how deeply we all yearn for community. “Time to Drive” was never about the watches or the fast cars those were just the language. The real magic was watching a group of strangers come together and, in the right environment, transform into a family. It reminded me that connection is the ultimate luxury.
Do you remember the first moment you felt you had entered the rooms you once dreamed of?
Yes. It was when I realized I wasn’t just invited I belonged there. That shift doesn’t happen when someone opens the door for you, but when you realize you can open doors for others.
What does luxury mean to you beyond money?
Luxury is intentional living. It’s craftsmanship, care, time, and meaning. It’s surrounding yourself with things and people that elevate your experience of life.
What is the common thread tying all your projects together?
Curation. I build worlds, not just businesses. Whether it’s a song, a brand, or a cultural moment, my work is about shaping experiences that feel authentic and elevated.
With everything you’ve achieved, what is the dream that still scares you?
Slowing down.
What misconception about you do you wish you could correct?
That everything I do is driven by ambition. The truth is, everything I do is driven by meaning. I’m not chasing accomplishments I’m chasing purpose.
What qualities convince you someone is worth investing in?
Self-awareness. Hunger. Integrity. And the ability to execute consistently. Talent is everywhere discipline isn’t.
What’s one piece of advice for young creatives and entrepreneurs who have big dreams but few resources?
Start with what you have. Scarcity breeds innovation. The lack of resources is temporary but the creativity it forces stays with you forever.
In 20 years, what do you hope your legacy says about your creativity, influence, and culture?
That I used creativity to bridge worlds, elevate voices, and build communities. That I helped people dream bigger and believe those dreams were possible.
TEAM CREDITS:
Editor-in-Chief: Prince Chenoa
Feature Editor: Taylor Winter Wilson (@taylorwinter)
The post The Architect of Influence: Lex Borrero on Crafting Culture, Strategy, and a Legacy Beyond the Beat appeared first on Galore.